Executive Coaching Yields Return On
Investment Of Almost Six Times Its Cost, Says Study:
"...what is believed to be the first major
study to quantify the business impact of executive coaching. The study
included 100 executives, mostly from Fortune 1000 companies, who received
coaching...Half of the executives in the study held positions of vice president
or higher (including division president, general manager, chief executive
officer, chief financial officer, chief information officer, partner, principal,
and practice leader). Almost six out of 10 (57%) executives who received
coaching were ages 40 to 49, and one-third earned $200,000 or more per
year.
The coaching programs that executives participated
in were a mix of both change-oriented coaching -- which is aimed at changing
certain behaviors or skills -- and growth-oriented coaching -- which is
aimed at sharpening performance. The coaching programs typically lasted
from six months to one year.
Among the results of the study: The coaching
programs delivered an average return on investment of 5.7 times the initial
investment in a typical executive coaching assignment -- or a return of
more than $100,000 -- according to executives who estimated the monetary
value of the results achieved through coaching.
Among the benefits to companies that provided
coaching to executives were improvements in:
-
Productivity (reported by 53% of executives)
Quality (48%) Organizational strength (48%) Customer service (39%) Reducing
customer complaints (34%) Retaining executives who received coaching (32%)
Cost reductions (23%) Bottom-line profitability (22%)
Among the benefits to executives who
received coaching were improved:
-
Working relationships with direct reports
(reported by 77% of executives) Working relationships with immediate supervisors
(71%) Teamwork (67%) Working relationships with peers (63%) Job satisfaction
(61%) Conflict reduction (52%) Organizational commitment (44%) Working
relationships with clients (37%)..." - (BUSINESS WIRE)